Hallmark remains my MVP as a content front-runner that fans love.
STORY
The stories are simple, fun, gentle and cosy. Logline is โhallo and welcomeโ ๐
FORMULA
Their formula has been perfected + their vision is clear. โDoes this stay true to the mission of a purpose-driven life of love, of emotion, of family?โ
OUTCOME
Thereโs always a happy ending. Critics hate the cookie cutter definitions of joy but fans know exactly what theyโre getting and are OK with it. Thereโs a market for familiarity and comfort.
WORLD
Hallmark have set up their ecosystem and regularly shoot fast with a revolving cast of loved regulars. ๐โ๐ ๐๐ซ๐ ๐ฎ๐ ๐ญ๐ก๐๐ญ ๐๐๐ซ๐ฏ๐๐ฅ ๐๐ฑ๐๐๐ฅ๐ฅ๐๐ ๐๐ญ ๐ฎ๐ง๐ข๐ฏ๐๐ซ๐ฌ๐ ๐๐ฎ๐ข๐ฅ๐๐ข๐ง๐ ๐๐ฎ๐ญ ๐๐๐ฅ๐ฅ๐ฆ๐๐ซ๐ค ๐ฐ๐จ๐ง ๐๐ญ ๐ญ๐จ๐ฐ๐ง ๐ฉ๐ฅ๐๐ง๐ง๐ข๐ง๐ .
FUTURE
Itโs great to see more diversity casting being included. Also good that the mystery strand is being revived. Lastly, IMO, Hallmark should explore direct global streaming. Trying to watch Hallmark on demand in SA is not easy.
