Good communications is built on the meticulous use of language, narrative structure and engagement cues.
I have spent 20 years working as a communications professional, delivering results at every stage of my career.
I’ve coached top media personalities, led an outstanding pan-African team for over a decade, and 12 years ago, I launched this business. My expertise has been honed in multi-cultural, high-value environments.
I’m highly networked and have an established reputation for strategic brand positioning and message development.
I have worked across the television broadcast sector, and have a deep respect for the ability of communications industries to shape global conversation.
Bachelor of Journalism and Media Studies
Rhodes University, South Africa
Honours Equivalent (4th Year TV)
Majors: Political Science and Journalism
Academic Colours, With Distinction
Fundamentals of Executive Coaching
Fundamentals of Social Media Marketing
Get Smarter, University of Cape Town
Naspers Media Industry Program
Pay Television: Sub Saharan Africa
Sandy Singh Consulting
Founder
2013 – to date
- Strategic communications engagements for brands and individuals encompassing communications coaching, copywriting, content research, media outreach, workshop facilitation, and event management.
- Line Production (sic Entertainment) – The Wedding Bashers Season 1 and 2, The Wedding Bashers with Love (specials), Idols Season 14 and 15, M-Net & Friends.
- PR Campaigns: Shaka Ilembe S1 and the relaunch of Showmax (2023)
MultiChoice Africa
Senior Communications Manager
2001 – 2013
- Led a pan-African team of communications specialists and worked with global television brands to establish Africa presence (SuperSport, AfricaMagic, Discovery, Viacom, Turner, Disney, and Sony Entertainment Television).
- Experienced in Anglophone, Lusophone and Francophone Africa
- Head of Communications – Big Brother Africa (9 seasons)
- Publicity Campaigns: CNN MultiChoice African Journalist Awards (7 seasons); Face of Africa Model talent search (6 seasons).
- Head of Communications for multiple, ground-breaking, pan-African productions including Studio 53, Tinsel, Survivor Africa, Temptation Nigeria, Deal or No Deal Africa, Carte Blanche Africa, Idols East, and Southern Africa, the AfricaMagic Viewers Choice Awards and the Channel O Music Video Awards, among others)
Communication Strategy
Messaging and Positioning
Narrative Construction
Event + Project Management
PR, Publicity and Marketing
Media and Journalism
Current Affairs and International Relations
Global content innovation
Human Rights Advocacy