Good communications is built on the meticulous use of language, narrative structure and engagement cues.
I have spent 20 years working as a communications professional, delivering results at every stage of my career.
I’ve coached top media personalities, led an outstanding pan-African team for over a decade, and 12 years ago, I launched this business. My expertise has been honed in multi-cultural, high-value environments.
I’m highly networked and have an established reputation for strategic brand positioning and message development.
I have worked across the television broadcast sector, and have a deep respect for the ability of communications industries to shape global conversation.
Bachelor of Journalism and Media Studies
Rhodes University, South Africa
Honours Level: 4-year integrated program
Majors: Political Science and Journalism
Graduated with Distinction and Full Academic Colours
Fundamentals of Executive Coaching
Fundamentals of Social Media Marketing
Get Smarter, University of Cape Town
Naspers Media Industry Program
Pay Television: Sub Saharan Africa
Sandy Singh Consulting
Founder
2013 – to date
- Senior strategic communications advisor supporting leading organizations on complex product launches, brand positioning, and high-visibility campaigns across Sub-Saharan Africa. Selected recent engagements:
- Showmax | Large-Scale Digital Platform Relaunch (2024)
• Strategic Advisory: Embedded as a senior communications advisor across the full lifecycle of the landmark 2024 Showmax relaunch.
• Framework Architecture: Structured and executed the comprehensive communications framework, aligning product, brand, and media stakeholders across 3 key African markets (South Africa, Nigeria, Kenya).
• Narrative Strategy: Developed the core messaging architecture, press materials, and narrative strategy to secure competitive market positioning and flawless launch readiness.
• Event Direction: Scripted and directed a high-profile media launch event, ensuring cohesive execution across all stakeholder touchpoints. - Shaka iLembe | Flagship Brand & Audience Engagement Campaign
• End-to-End Direction: Spearheaded the comprehensive PR communications strategy for a landmark, culturally significant television property, sustaining high public visibility across its run.
• Narrative Engineering: Authored a comprehensive narrative suite, including cross-market messaging frameworks, targeted press kits, and critical stakeholder FAQs.
• Talent Readiness: Delivered media training and crisis preparedness coaching for high-profile talent to ensure messaging consistency during public engagements.
• Ecosystem Alignment: Synced cross-channel messaging across publicity, marketing, and corporate partner ecosystems to maximize reach. - Broadcast & Live Campaign Environments (Idols SA, Wedding Bashers, M-Net Specials)
• Live Environment Coordination: Facilitated multi-stakeholder production coordination across high-visibility, real-time broadcast environments.
• Sponsor & Compliance Management: Managed partner alignment, sponsor engagement, and delivery timelines while overseeing supplier ecosystems, contracting, and compliance. - Cross-Sector Narrative Development: Delivered top-tier copywriting across diverse sectors, translating complex fintech and insurance products into clear, audience-focused messaging.
Senior Communications Manager (Sub-Saharan Africa) | DStv
MultiChoice Africa | 2001 – 2013
• African Brand Scale: Spearheaded product PR and publicity strategy across an impactful 12-year tenure of rapid organizational scaling, driving market penetration across a complex 15-market footprint (incl. Nigeria and Kenya).
• High-Stakes Campaign Leadership: Directed end-to-end product communications and real-time crisis mitigation for 8 seasons of Big Brother Africa, successfully navigating the intense, unpredictable environment of the platform’s live 24/7 continental mega-property.
• Global Partner Integration: Managed high-value promotional alignment and joint publicity campaigns with premier global networks including The Walt Disney Company, Turner Broadcasting, Viacom Networks and Discovery Channels as well as homegrown African content producers.
• Cross-Cultural Operations: Travelled extensively across the continent to embed localized brand presence, cultivate regional media ecosystems, and align a decentralized network of in-country representatives with internal teams.
• Institutional Frameworks: Developed and institutionalized standardized messaging frameworks, launch protocols, and risk-mitigation toolkits to ensure brand consistency across all territories.
• Commercial & Editorial Oversight: Exercised full financial accountability for the regional publicity budget while serving as editorial lead for the brand’s flagship pan-African consumer publication.
Communication Strategy
Messaging and Positioning
Narrative Construction
Event + Project Management
PR, Publicity and Marketing
Media and Technology
Current Affairs
International Relations
Global content innovation