Independent Strategic Communications
Independent Strategic Communications

Always prep messages

Much has been said about SA’s meeting with Trump in 2025. What’s not getting attention – how just three phrases quietly reset the tone of the engagement.

Did you spot them?

✅Johan Rupert saying that SA has ‘illegal aliens streaming over the border’. Trump’s political star rose on this issue. So he pays attention.

✅Rupert speaking about the Western Cape’s gang problem: Trump’s team is very focused (often controversially) on deporting gang members.

✅When Zingiswa Losi said talked about “willing buyer, willing seller”. Trump sells – that’s his thing. This phrase spoke directly to his soul.

Having these phrases at the ready helped Losi and Rupert immensely in what was a chaotic convo.

The lesson – always prep messages. Carefully. It’s worth the time.